As the sole designer at Outreach for 1.5 years, I loved creating immersive brand activations through event design, environmental graphics, and marketing materials. I developed cohesive branding and visual identities for key events, from large-scale billboards to digital presentations, ensuring a memorable impact at every touchpoint. One of my standout projects was designing an ad for the Nasdaq tower in Times Square, an iconic piece of environmental design. In addition, I crafted engaging presentations and designed branded swag, bringing Outreach’s identity to life across both physical and digital spaces.
The primary challenge in this project was balancing the need for innovative and engaging design with the requirement to maintain brand consistency. Outreach has a well-established brand identity, and it was vital to create materials that would both reflect the event's unique theme and seamlessly integrate with the existing brand.
The primary challenge in this project was balancing the need for innovative and engaging design with the requirement to maintain brand consistency. Outreach has a well-established brand identity, and it was vital to create materials that would both reflect the event's unique theme and seamlessly integrate with the existing brand.
