For the launch of Lebri, Eli Lilly’s latest treatment for atopic dermatitis, I crafted a comprehensive experiential brand experience to showcase its impact. My work spanned brand guidelines, program guides, presentation templates, and essential wayfinding materials to support a cohesive event flow. Every design element was tailored to communicate the compassion and innovation behind Lebri, aligning with the event’s core message. This cohesive brand presence allowed attendees to connect deeply with the message of hope and innovation behind Lebri.
